Marketing Analytics
LiveMeasurement
Performance — last 30 days
+248%
Growth
9 mo
Timeline
3.4x
ROI
Updated continuously by your Mits team
All services
Measurement
Marketing Analytics
Stop guessing. Start measuring what matters.
We build the instrumentation, dashboards, and reporting habits that let you decide where to invest based on data — not loud opinions in a meeting.
What's included
Everything you get with Marketing Analytics
Each engagement comes with these as standard. No upsells, no surprise add-ons.
GA4 setup & event taxonomy
Google Tag Manager configuration
Server-side tracking (Meta CAPI, GA4)
Looker Studio / Power BI dashboards
Attribution model selection & calibration
Monthly performance reports
Quarterly strategy reviews driven by data
Team enablement on reading dashboards
Our approach
How we deliver Marketing Analytics
Three steps. Tested across 130+ engagements. Adapted to your stage and team.
01
01Map what to measure
We start from your business goals and work backwards into events, KPIs, and dashboard structure.
02
02Build the stack
Tracking implementation, server-side wiring, dashboard creation. Everything documented.
03
03Operate the rhythm
Monthly reviews, quarterly strategy, ad-hoc investigations. Data without a rhythm doesn't change decisions.
Stack
Tools we use
The platforms behind every campaign. Industry-standard, transparent, owned by you.
Google Analytics 4
Tracking
Google Tag Manager
Tracking
Looker Studio
Dashboards
Power BI
Dashboards
Hotjar / Microsoft Clarity
Behavior
Real outcome
What this looks like in practice
"Marketing meetings actually start from numbers now. That alone changed how we plan."
Multi-brand Retailer
Outcome
Single source of truth across 4 brands
FAQ
Questions, answered
The most common questions we get about Marketing Analytics.
We have GA4 — isn't that enough?
GA4 is a tool. Without an event taxonomy, calibrated attribution, and a dashboard you actually look at, it's noise. We make GA4 useful — usually that takes a few weeks of setup, then a habit of monthly review.
Will server-side tracking save us from iOS privacy changes?
It recovers a meaningful share of conversion data lost to client-side blockers, especially on Meta and Google. Not all of it — there's no silver bullet — but enough to keep optimization decisions sound.
Can you train our internal team?
Yes. We prefer to. The point isn't that we look at dashboards forever — it's that your team builds the muscle to. We run training sessions and write internal docs as part of every analytics engagement.
Ready to put Marketing Analytics to work?
Free audit, no pitch deck. We show you what we'd change in your first 30 days.