Content Marketing
LiveOwned media
Performance — last 30 days
+248%
Growth
9 mo
Timeline
3.4x
ROI
Updated continuously by your Mits team
All services
Owned media
Content Marketing
Content that earns attention, not just impressions.
We treat content as the long-term version of paid media — every piece is an asset that compounds in search, social, and sales conversations.
What's included
Everything you get with Content Marketing
Each engagement comes with these as standard. No upsells, no surprise add-ons.
Editorial strategy & content pillars
Monthly content calendar
Article writing or editorial briefs (your call)
SEO-keyword integration with ranking targets
Newsletter strategy & writing
Repurposing into social, email, and sales collateral
Distribution plan beyond your own audience
Performance reporting tied to traffic and leads
Our approach
How we deliver Content Marketing
Three steps. Tested across 130+ engagements. Adapted to your stage and team.
01
01Voice & pillars
We define what your brand sounds like and the 3–5 topic pillars worth owning over years.
02
02Build the engine
Briefs, drafts, edits, publish, repurpose. Repeatable enough that you don't depend on a single writer.
03
03Distribute & measure
Every piece gets a distribution plan — search, email, social, partnerships — and reports on what worked.
Stack
Tools we use
The platforms behind every campaign. Industry-standard, transparent, owned by you.
Notion / Airtable
Editorial
Ahrefs
Research
Grammarly
Editing
Beehiiv / Mailchimp
Newsletter
Real outcome
What this looks like in practice
"Our sales team stopped explaining basics on calls because the articles do it first."
B2B SaaS
Outcome
60% of inbound demos cite content
FAQ
Questions, answered
The most common questions we get about Content Marketing.
How is this different from SEO?
Big overlap. SEO is the technical and ranking side; content marketing covers strategy, voice, distribution, and formats beyond articles — newsletters, lead magnets, sales enablement. Most clients run both as one program.
Will you ghostwrite for our founders?
Yes. Founder content (LinkedIn, newsletter, op-eds) is a high-leverage format we love working on. We interview, draft, and refine in your voice — final approval is always yours.
How much content per month?
Quality-led. Typically 4–8 long-form pieces, 1 newsletter cadence, plus 4–8 repurposed social/email derivatives. We'd rather ship 4 excellent things than 12 average ones.
Ready to put Content Marketing to work?
Free audit, no pitch deck. We show you what we'd change in your first 30 days.