Performance
LiveFood & Beverage
Outcome trajectory
+248%
Organic traffic
9 mo
To breakthrough
RM 0
Paid spend
All case studies
Case study · Food & Beverage
From page 3 to outranking national chains
How a 12-outlet F&B group earned 248% more organic traffic and overtook chains 3x their size — in 9 months, with no paid spend.
+248%
Organic traffic
9 mo
To breakthrough
RM 0
Paid spend
Client:Regional F&B Group·9 months · ongoing
The challenge
What we walked into
- 12 physical outlets across Johor and Klang Valley, but only ranked for branded queries
- National chains dominated 'best [cuisine] in [city]' searches — the queries that drive 80% of food-intent traffic
- Existing site had thin content, missing schema markup, and slow Lighthouse scores
Our approach
What we did about it
- 01Technical SEO rebuild: LocalBusiness and Restaurant schema, sub-2-second LCP, mobile UX rework
- 02Hyper-local content strategy across 8 priority cities, targeting Malay and English search behavior
- 03Outlet-level pages with unique menus, photos, and stories — not template clones
- 04Local citation cleanup across Google Business, Foursquare, TripAdvisor, and Malaysian directories
- 05Earned-media outreach to local food bloggers and KOLs for high-quality backlinks
The outcome
What actually happened
- Ranked #1 for 14 high-intent 'best [cuisine] in [city]' keywords across Klang Valley
- Organic traffic grew from 4,200/mo to 14,600/mo over 9 months
- Foot-traffic-attributed bookings up 38% YoY without paid social or paid search
- Five new outlet openings supported entirely through organic and earned media
"We went from page 3 to outranking national chains for our top revenue keywords. The compounding is real."
SL
Sarah Lim
Founder, F&B Group
Services used
The disciplines behind the work
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